Tag Archives: copy

Creating Style Guides for Professional Documents


You have a document, and it has special formatting. Perhaps it has heading styles, block quotes, references, and the like. Maybe you need to use APA style or MLA style. Perhaps your document has special chapter titles. Keeping track of these styles—and using them consistently—can be a chore. 

What Is a Style? 

As discussed here, a style is basically the format for a particular type of text. A style sheet will help you keep track of the various text formats in your document, whether it’s a business letter, a technical manual, a dissertation, or a novel. 

The style for a particular type of text can have many attributes. Common attributes include font size and face, text color, indentation, paragraph spacing (space or blank lines before and after the paragraph), line spacing, paragraph spacing, justification (right, left, center, block), capitalization style, and text styling (bold, italics, underlined, superscript, etc.). 

With so many attributes to remember, you may have difficulty applying them consistently. I see this often. A client will have a subheading in bold text, another one in italics, and even a third in bold and underlined. Some paragraphs will have a 0.5-inch first line indent with left justification, and others will have no indent with block justification.  Continue reading

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Ending Paragraphs at the Right Place


Hmmm. Is that the right paragraph length?

Although paragraph structure challenges writers, it is essential not only to help organize the content logically but also to keep the reader interested to the end of the document. On the other hand, if paragraphs are not structured well, the reader will have difficulty understanding the ideas being presented and will be unlikely to respond as you wish.

You need to know when to break the paragraph. Two of the most common problems I encounter when editing academic papers are paragraphs that are incomplete and paragraphs that are too expansive. While editing a graduate student’s paper recently, I came across a paragraph that was nearly 1.5 pages long. That, alone, is not a problem. A paragraph can be quite long, or quite short, and still accomplish its purpose—but only if it follows two essential principles.

1. A paragraph discusses one, and only one, idea.
2. A paragraph provides a transition to the next idea. Continue reading

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Rhetorically Speaking


Day 9: Use the rhetorical action as the main verb.

A sentence may have several verbs. However, the verb in the “verb’s place” following the subject is generally the main verb upon which the rest of the sentence hangs. Consider this sentence:

“Julie thinks Tom is silly.”

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