I dislike clichés as much as I dislike redundancy, sloppy writing, and the word “like.” I also dislike conformity. But…I’m going to write out my goals for 2010. So many people create yearly goals at this time that doing so is a bit of a cliché, and I feel as if I’m conforming to someone else’s practices. Too bad, right? I’m doing it anyway. I can always eat a piece of fruitcake later to make myself feel good.
Without further ado, here are the Precise Edit goals for year 2010, each tied to a revenue expectation. (We are a business, after all!)
1. Edit books for 6 more clients than in 2009.
We are experts in many forms of written communications, from academic papers to business reports to fiction and nonfiction books, but editing books is one of the most enjoyable things we do. Fiction or nonfiction—doesn’t matter. Editing books is almost as fun as teaching writing courses. Also, it’s something that, frankly, I think we do better than most editing companies. We look at more than grammar, and we do more than provide some superficial advice to authors. As I like to say, we get our hands dirty and our feet wet. Already, we have one new author lined up for editing services, so we’re well on our way to 6 for the year. (anticipated revenue = $12K–$18K)
2. Edit 5 more dissertations than in 2009.
Dissertations are challenging to write, and they can be challenging to edit. However, graduate students receive great benefit from having their dissertations professionally edited. We assist with organization, clarity, logic, thoroughness, and accuracy. Basically, we help the student present his or her ideas well and improve the chance that the dissertation will pass the committee’s review. We will encourage more word-of-mouth outreach and work with graduate professors to encourage more graduate students to take advantage of this opportunity. (anticipated revenue = $12.5K)
3. Sell a minimum of 2,000 books.
Currently, we have 3 books and one daily instruction service that we sell: The Precise Edit Training Manual, Bang! Writing with Impact, and 100 Days to Better Writing. I doubt that we’ll write any new books this year, so, instead, we’ll focus on selling these. Sales have been steady (and the feedback has been great). Now, I want to step up sales. We are preparing a Kindle version of 100 Days to Better Writing to diversify buying options, and I believe this will help us reach our goal. This book is nearly 200 8.5” x 11.00” pages, with lots of formatting, so the conversion is taking some time. If it pays off, it will be time well spent. (anticipated revenue = $19K)
4. Expand course offerings.
I teach a fairly wide variety of courses at the University of New Mexico. These are one-day courses covering a mix of written communications (e.g., professional writing, marketing plans, press release writing, résumé building, grant writing). Teaching these courses is fun and, to be blunt, lucrative. Just recently, I met with a fellow company owner to explore possible courses we can teach together. He owns a marketing firm; I own a document editing service. Our two companies are a great fit inasmuch as we both help people communicate and reach their goals. We came up with a good set of course topics. Now we need to get them approved and scheduled. (anticipated revenue = $8K)
5. Find a lead proofreader, quality specialist.
One of our major struggles is meeting my standard of quality. I have high expectations for quality. We are very, very good at revising, writing, and improving text to meet clients’ specific purposes. We are only very good at proofreading. In fact, I wrote the Precise Edit Training Manual (http://hostileediting.com) to help my editors and freelancers learn to do what I do, both with editing and with proofreading. My standard of quality is only one error per 50 pages (15,000 words). This is hard to meet, requiring much time and multiple reviews by multiple proofreaders. I want to find someone I can count on to meet this standard, or come close, before I perform my quality control review. The end result is that I will not need to spend so much of my own time re-re-re-reviewing documents before sending them to clients. While this won’t directly result in increased revenue, it will reduce the demands on my time and expand our capacity to serve more clients.
The end result.
If we meet these 5 goals, we should see increased revenue (i.e., revenue above current trends) of $51.5K–$57.5K. If we meet these goals, I will consider 2010 a successful year. We will increase revenue, and more clients will benefit from the services that we provide. Ultimately, we will reach our goals by helping others (e.g., you) meet their goals.
Two last notes.
Now that you have read about our goals and some of our strategies for meeting them, what are your goals? Specifically, what goals do you have regarding your written communications? What do you want your documents to do for you? What strategies will you use?
From all of us here at Precise Edit, we hope that you find success, joy, and prosperity in 2010—whatever your goals.
The hardcopy (13.95), PDF (9.95), and Kindle (9.95) versions of 300 Days of Better Writing are available for purchase at HostileEditing.com .
Use coupon code BETTER300 and receive free shipping for the hardcopy. Purchase the hardcopy or PDF of 300 Days of Better Writing and get a free PDF of the Precise Edit Training Manual (automatic through PayPal, no coupon code necessary).